Marketing in the News: Never Just a Hike - North Face
The Never Just a Hike campaign started rolling out last month for the spring and summer months coming up. North Face is the brand running the campaign. I chose this event as my focus because I am more interested in the apparel world than I am food, sports, etc. I really enjoyed the commercials that came out and think they are enjoyable to watch, and if I was in the market for some heavy duty gear and supplies I would look into shopping at North Face. North Face is one of the biggest sports and outdoors brands in the United States, and they have been steadily growing within the last 2025/2026 quarters. With it being one of the higher earning companies under VF, the parent company, North Face has to continue growing so it can hold up some of the weaker companies, like Vans. One of the ways they have continued to grow over the years is by specializing, one article I found showed somewhat of a contrast in the amount of sales done when North Face sold running shoes. This ...